Topic guide
AI search and GEO
Generative engine optimisation, or GEO, describes work intended to improve how a business is discovered and represented in AI-generated answers. Start with accurate public information and a website that visitors can navigate and use.
For business owners, marketing leads and teams responsible for the company website.
What is the most useful first discovery project?
Audit a small set of pages against real customer questions. Check whether a visitor can identify the company, understand the service and verify a claim. Fix missing evidence and technical barriers before creating a separate page for every wording of the same question.
Establish the facts
List the company's services, audiences, operating boundaries and evidence. Identify who owns each fact. Give visitors a clear way to tell whether a statement is an example, a current capability or a measured customer result. Do not manufacture proof to fill a content template.
Connect the explanations
Keep commercial service pages focused on what the company provides. Use articles for deeper decisions and topic guides for a reading path. Link them where the relationship helps a reader. Preserve existing useful URLs and improve the strongest relevant page before introducing an overlapping one.
Measure with context
Record changes and compare consistent reporting periods. Separate platform visibility, attributable visits and qualified enquiries. Keep sampled AI answers in a dated log so an inaccurate description can be investigated. Treat those observations as samples rather than permanent positions in a universal ranking.
Go deeper
A practical reading path.
- 01
SEO vs GEO: how to prepare your website for AI discovery
Understand the overlap with SEO, current Google guidance and a practical audit.
- 02
Agentic commerce starts with dependable product data
Apply information consistency to products, offers and shopping channels.
Before you begin
Bring these to the discussion.
- A distinct audience and question for every planned page.
- Visible company identity, author information and honest dates.
- Specific claims supported by evidence or clearly labelled examples.
- Working links, intended canonicals and readable mobile content.
- A baseline and an owner for reviewing changed facts.